About Us
Established in San Diego in 2020, The Hometown Wave is a lifestyle brand and retail store serving as a body of water for current and new waves. Waves are created daily, shaping impactful influences worldwide. The Hometown Wave draws on the world's resources to craft a natural wave while encouraging global communities to create waves that move currents.
While The Hometown Wave focuses on global branding, founder Terrance Hosley—a proud San Diego native—curates exclusive collections through The Hometown Wave, as The SDN. Brand, where each collection is thoughtfully tailored to reflect the unique spirit of San Diego.